NaughtyBait will celebrate its 5th anniversary in 2025, and as an anniversary item, it has collaborated with Iyoshi Cola, a bass fishing lover, to create a trucker cap.
The embroidered patches feature the kingfisher and black bass, which are symbols of both brands, and are a perfect match for trucker caps.
The front panel is lower than that of a typical trucker cap, making it easy for anyone to wear.
The Navy Iyoshi Cola version will be sold at the Iyoshi Cola Shibuya Jingumae store, while the Teal Naughty Bait version will be sold exclusively online.
This summer, Iyoshi Cola will be released in a new, more delicious can. It is a craft cola made in Japan using seven kinds of spices, including cola nuts, citrus fruits, and herbal medicines . If you see it in a store, please pick it up and enjoy it.